Monday, April 27, 2009

Microsoft seeks partnership with Yahoo

Few months back there were talks about yahoo and Microsoft were making a partnership deal. Once again Microsoft and Yahoo are seeking partnership and are in news.

The CEO’s of both the companies had a face to face meeting last week as a part of deal, the negotiations are going on from few weeks.

The report cites a variety of sources, saying that the talks between Ballmer and Bartz and other Executives on both sides are preliminary and wide ranging. The proposed tie-up involves looking at the various commercial opportunities that a search and advertising partnership would present.

According to the report, the firm poached Yahoo‘s head of Engineering for the Search and Advertising Technology Group, Qi Lu, to lead its own search and online advertising efforts.

Merging of Yahoo and Microsoft would definitely make sense as it has been quite a long time that Google is ruling and dominating the internet market.

Google currently has around 60 per cent of the market, with Yahoo some way off in second place with 20 per cent and Microsoft even further behind.

Bartz has repeatedly sent out signals that she would not be pressured into selling off parts of Yahoo‘s business.

Commentators had generally agreed that the firm shows more direction and purpose with Bartz in charge, although it still has problems, and could be amenable to a deal, given the ground it still has to make up to challenge Google.

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